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Fife Flyers and Dunfermline Athletic team up

 
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KoozHamster16



Joined: 16 Feb 2009
Posts: 235

PostPosted: Tue Nov 29, 2011 5:25 pm    Post subject: Fife Flyers and Dunfermline Athletic team up Reply with quote

http://www.eliteleague.co.uk/scottish-link-up--p174531

Having spoken to the Commercial Manager for the Flyers it appears that the Rovers turned this opportunity down. Can't quite get my head around it to be honest.
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lbarnett-bl



Joined: 11 Jul 2008
Posts: 5313
Location: Kirkcaldy

PostPosted: Tue Nov 29, 2011 5:32 pm    Post subject: Reply with quote

Maybe they were hoping people will come along to watch the Rovers as usual rather than relying on half-price tickets but I agree it's a bad move to turn it down and will do nothing for attendances.
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Dirt Diggler



Joined: 12 Jul 2008
Posts: 327

PostPosted: Tue Nov 29, 2011 6:56 pm    Post subject: Reply with quote

Would be stupid of the Rovers to turn this one down, probably blame lack of office staff or to hard to manage or complicated to run or some other short sighted issue. Not hard to believe from the Rovers though.
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Soundwave



Joined: 15 Jul 2008
Posts: 823
Location: Edinburgh

PostPosted: Tue Nov 29, 2011 9:40 pm    Post subject: Reply with quote

I applaud the club for turning this down as the only way for this to be commercially viable is if Flyers fans who don't already go to Stark's Park start taking up the offer, and this outnumbers the number of people who currently do follow both.

So, for example, if there are 100 current Raith/Flyers fans who would get half-price entry to Stark's Park in this type of deal, you would need to attract 100 Flyers fans who don't go to Stark's Park just to break even

From the Flyers point of view, they will be trying to attract more supporters from the West of Fife.
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Tam
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Joined: 06 Jul 2008
Posts: 6313
Location: Kettlebridge

PostPosted: Tue Nov 29, 2011 11:02 pm    Post subject: Reply with quote

Looks spot on Soundwave, attract a new fans base from the dark side.

Funnily, I've never had any interest in ice hockey but its great to see the oldest ice hockey club in the UK comes from Kirkcaldy.
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Alan Russell



Joined: 12 Jul 2008
Posts: 1093
Location: Kirkcaldy

PostPosted: Tue Nov 29, 2011 11:16 pm    Post subject: Reply with quote

I can see it both ways - you've got to do everything you can to attract new fans, but as Soundwave says you've also got to look at the numbers with a critical eye and make sure you don't lose out. The closer the two teams are the more likely it is to happen (folk who like football and ice hockey and have teams for both sports in their own town are likely to go to both already).

Let's not forget that the club are already slashing the prices and offering discounts like the 4 pack ticket, so give them a bit of credit. They're not sitting on their hands hoping it'll all get better, they're already doing something about it.
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Jonathan
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Joined: 07 Jul 2008
Posts: 290

PostPosted: Tue Nov 29, 2011 11:43 pm    Post subject: Reply with quote

Alan Russell wrote:
I can see it both ways - you've got to do everything you can to attract new fans, but as Soundwave says you've also got to look at the numbers with a critical eye and make sure you don't lose out. The closer the two teams are the more likely it is to happen (folk who like football and ice hockey and have teams for both sports in their own town are likely to go to both already).

Let's not forget that the club are already slashing the prices and offering discounts like the 4 pack ticket, so give them a bit of credit. They're not sitting on their hands hoping it'll all get better, they're already doing something about it.


I've hardly been to Stark's Park this season as the children would rather go to Flyers and we can't afford both. Dunfermline are only doing it for 3 matches in total. I think it's a chance lost for Rovers really. It would be 3 extra games we'd go to...
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